Activation

 

Creative Solutions based on consumer insights

 

Start with your potential and current supporters. What are they saying? The biggest mistake you can make is to create marketing materials and campaigns purely based on your or your agency's opinions. Consumer insights of your target audience give you a solid foundation to come up with creative advertising that will win them over. We can help you transform those insights into compelling consumer value propositions and creative solutions that are both innovative and effective.

 

Perhaps, you have the right plan based on the right insights, but your promotional campaigns lack creativity? Then you could try our 7in7 service (Seven highly creative and executable promotional ideas delivered to you in seven days)

 

Virtual footprint  

 

The majority of people will come to know and experience your organisation only virtually. Your digital presence is who you are to most people. Therefore, it is not merely a marketing or a communications exercise. Potential supporters observe you and they need to be convinced why their support is crucial. You will probably never meet them face-to-face BUT they will meet other people virtually and they will ask them  about you. What do you want people to say about you and what do you want them to do? We can help you sort this out.

 

Excellence in Execution

 

The marketing plan seems bullet proof, but the results are not coming in. Does your team  possess the needed passion, skills and motivation?  Is executing with excellence a value ingrained in the organisation. Is everyone behind the campaign? Is the excitement and pride extended also to your Board members, supporters, association members, suppliers and partners? We can help you sort this out.